About Me

Hey there, it’s Seth. I’m a 15-year finance and accounting veteran with stints at Strava and now Google. I’m also the author of Trail Waves, a newsletter exploring the business, finance, and culture of trail running.

In my free time, I enjoy reading, writing, spending time with family, and trail running. I’ve completed 13 ultramarathons to date and hope to one day take part in the Western States Endurance Run.

Originally from the Green Bay, Wisconsin area (Go Pack Go!), I currently reside in the San Francisco Bay Area with my wife, son, daughter, and two cats.